Steam Likes it is a service which helps to understand which games on the Steam page in the column “more like this” is your product. It is really very important for game this creates more new traffic at your game.
It really hard to explain how to form the set of “more like this” in Steam Likes. But there is a perception that this is influenced by such factors like:
– Custom tags is one of main parameter. Because games with similar tags stay close to each other.
– Regional binding of your interface. In different countries a selection of projects may differ.
If you want to improve something you can’t, because setting configure ASO inside Steam.
Steam Likes helps for free to follow what game from which project gets traffic within Steam. It helps understand how perceive users the game correctly and how they understand automatic mechanisms of the store.