Artificial intelligence makes game in-app purchases customizing.
Tilting Point has recently announced that they acquired Gondola, that aims to increase the monetization in a game using the optimization of in-game offers and video ads.
Gondola company builds artificial intelligence and machine learning tools that improve user’s acquisitions and as a result it will increase their lifetime in a game.
“Gondola was the perfect candidate for our first acquisition because their technology beautifully complements ours and allows us to flesh out a comprehensive developer offering: the best in UA technology with the best in LTV and live ops technology“, said Tilting Point CEO Kevin Segalla.
As the part of cooperation Tilting Point involves Gondola’s founders CTO André Cohen and CEO Niklas Herriger in top management of the company.